Solo artists have more channels to opportunities than ever before to launch their own career without the backing of a major record label or a huge budget.
More and more unsigned artists are breaking through off their own backs, a lot of promising new artists, DJs, vocalists & creatives out there simply have no idea where to start or how to maintain a successful promotional campaign.
These tips on how to market your music the right way in 2019 have worked for a huge number of artists & are guaranteed to improve your promotional campaigns & veiwership.
Before we begin,
it’s crucial to keep in mind that making amazing music needs to be your primary focus.
You can follow all these steps to the letter, but if your track, EP or album isn’t well-written, has bad instrumentation and isn’t professionally produced & mastered, you’ll surely fail before you even start your career.
So let’s get into it….
Let’s go through the best ways to promote your music independently in the modern music landscape.
PERFORM LIVE OFTEN & CREATE THE HYPE
Upcoming artists often focus heavily on promoting their music in the digital space (which is understandable and should be a major part of your promotional campaigns).
there is power in perfoming live & it can greatly boost your outreach.
Gigs and tours offer an invaluable way to connect with fans in a way you just can’t do online.
Make the effort to get booked at nearby venues, perfom for local music lovers and you’ll quickly grow a healthy, new fan base.
But don’t forget,
you have to make it memorable, so be well prepared & give it your all.
Once you’ve built up a local following, head out on the road, take on new music scenes, city by city or even country by country.
I know, sounds too easy right?
That’s because it is.
Touring and perfoming night after night isn’t all sunshine & roses, but if you’ve got killer live perfomances, the results, hype & rewards will speak for themselves.
GROW AN ENGAGING SOCIAL PRESENCE
The overall promotional benefits of social media is no secret.
Growing and maintaining a consistent, captivating and engaging presence on Instagram, Facebook, Twitter, Snapchat etc, is crucial.
Try and keep your account handles consistent, this makes it easier for people to find you online.
There’s an insurmountable amount of advice out there on how to manage your social channels, and things are constantly changing across every platform so always educate yourself on what’s new.
FOCUS ON STREAMING PLATFORMS, GET PLAYLISTED
You honestly just can’t afford to ignore streaming and playlisting.
The playlists on Apple Music, Reverbnation, Spotify Deezer, Soundcloud and other platforms reach hundreds of millions of listeners across the world.
Having your music in a popular playlist can help you acquire thousands of streams. It’s great awareness plus royalty earnings in your pocket.
GET BLOG & PRESS COVERAGE
If your tracks are featured in music publications, whether it’s niche blogs, webzines or mainstream magazines, those placements can help build awareness and give you the credentials you need to take your music career to the next level.
Hiring a professional PR executive to handle your campaigns is basically the best way to get great coverage & awareness.
this isn’t always cheap or possible for an upcoming artist with a limited budget.
So Do-It-Yourself PR is the best option for musicians without a lot of cash to spend. But it’s extremely important to approach bloggers and journalist the right way.
Firstly, you’ll need to create an Electronic Press Kit.
This should contain all the essential info about you & your music.
GET A WEBSITE MADE
This should always be priority #1.
An official website gives your fans a place online where they know they can find you, no matter which social networks come and go.
Social media is a great start,
but remember that those pages are essentially rented, not owned.
So if Twitter suddenly ceases to exist,
all of your followers go with it.
For this reason,
you should invest in promotional channels you can call your own. Treat them as the main hub where your fans can always find the most up-to-date information about you.
There are free & paid options of having a website,
but it’s not advisable to take the free options because “free websites” are not platforms you can scale & own.
If you don’t own the domain name (e.g. www.artist-name.com) you basically don’t own the website & the content within.
So having a professionally made website is an investment that’ll do wonders for your campaigns.
For a professionally made website DiV WORQS helps you with creating a modern, secure & robust website with all the music promotional features you need including a blog, mailing list, business emails and social media & google business integrations at affordable prices. Get your free quote today to find out how much you can save.
START AN EMAIL LIST
Unlike most social media platforms that use an algorithm to determine what content gets delivered to fans (hint: your content may not get seen!), your emails are guaranteed to land in your fans’ inboxes.
A regular monthly newsletter is a great way to keep them engaged & informed about everything going on with you and your brand.
MAKE AN ELECTRONIC PRESS KIT
An electronic press kit, or EPK, is essentially a résumé for your band.
It mainly includes your up-to-date bio, music, photos, videos, tour dates, press coverage, links, and contact information.
This is an amazing resource to have on hand as it gives journalists, record companies, investors & fans a way to connect with you & get accurate information about your band.
For a professionally made Electronic Press Kit we recommend DiV WORQS. They help you with creating a modern, secure & robust EPK with all the music promotional features you need at an affordable price. You can have your own custom EPK for as little as $10 a year. Get your free quote today to find out how much you can save.
KNOW YOUR AUDIENCE & FOCUS ON YOUR NICHE
Where and to whom you market your music can make all the difference.
Thriving music subcultures exist in all corners of the world. Finding, knowing and exploiting your musical niche is key to a successful promotional campaign.
It might sound obvious (and it should be)
but if you’re a Zim Dancehall Band, play at Zim Dancehall venues, join a Zim Dancehall community and win Zim Dancehall fans.
If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.
But niches aren’t always defined by genre.
If your music has more widespread appeal, start locally.
Because people generally want to see an artist from their area or home town succeed. Take advantage of this mentality and grow your fanbase close to home too before expanding nationally or even globally.
- Tags: How To's
- Categorised in: Music